Make your business MoreBetter
Affordable, Turnkey, Contract Research (CRO) Services
Substantiate clinically proven claims
IRB approved studies & peer review submission
Statistically significant product performance measurements
A/B test & validate product formulation
Journals We’re Published In
Substantiate Clinically Proven Claims
We follow best practices in observational studies, and FDA guidance on real world data collection. We’re the leaders in collecting real world data to measure the performance of your product(s).
Regardless of your goals, we got you covered:
Academic affiliated research
Independent IRB approval
PhD researcher collaboration
Consumer studies & engagement
Academic Research
Partners & Collaborators
Feelings of
Anxiety
Gut Health
Appetite
Physical Discomfort
Turnkey Protocols
For important health and wellness topics.
Cognition
Quality of Life
Energy
Sleep
Focus
Women’s Health
“MoreBetter has allowed a high-end boutique company such as ours to have access to statistically important and robust information on how our products work and maintain our position as subject matter experts in the industry.”
— Rich Barnes, Slumber Co-Founder
Find Statistical Significance
We provide in-depth analysis on product performance to help you improve your profit margins and business decisions.
Measure before vs after product impact
Market product performance backed by data
Validate formulation
Placebo controlled
Wearables integration
“Working with MoreBetter has been an exceptional experience. They are collaborative, responsive, and genuinely committed to enhancing user experience and helping you get valuable insights from the study. Their dedication to continuous improvement is evident, making their software an indispensable tool.”
— Andrea Baillo, Researcher
Consumer Demand For Science-Backed Wellness
McKinsey’s 2024 report on the global wellness market emphasizes the growing impact of real-world data in the health and wellness CPG market.
Highlighting that consumers increasingly demand scientifically-backed, and personalized, products and services.
The article suggests that the successful integration of real-world data into product offerings is essential for companies to meet evolving consumer expectations and gain a competitive edge.
McKinsey
& Company
Accelerating & Amplifying Research
The Network of Applied Pharmacognosy (NAP) are a team of highly educated PhD Scientists who are more than influencers. They are educators, harm reduction specialists, patient advocates, cannabis community advocates, and specialists in the endocannabinoid system.
Together with Dr. Kirk and Dr. Shields, we are crowdsourcing real-world data on natural and alternative wellness products to advance science and patient/consumer education.
Reaching over 10 million interested citizen scientists and with a knowledgable network of over 750,000 connections, we accelerate real world research and amplify findings to the natural and alternative health and wellness community.
Case Study
CBDistillery’s Published Study
A team of researchers at Wayne State University found in a study with over 300 participants, that both broad spectrum CBD and CBD isolate were perceived as effective in helping manage and reduce stress. Although both were found effective, participants reported the broad spectrum CBD product as having a greater effectiveness and ability to reduce stress than the CBD Isolate product.
The quasi-experimental study reviewed Real-World-Data (RWD) collected by MoreBetter, owners of the patented cannabis journal, Releaf App, on two CBD tinctures sold by CBDistillery.