We generate decision-grade real-world evidence for emerging consumer and wellness categories.
About MoreBetter
MoreBetter is a technology, research, and consumer insights organization focused on collecting and analyzing real-world data at scale. Since 2016, we’ve operated at the intersection of consumer behavior, biomedical research, and product innovation—helping brands, researchers, and institutions understand how products are actually used and experienced in everyday life.
Our work is grounded in longitudinal data collection, validated assessment tools, and statistically rigorous modeling. We specialize in capturing formulation-, dose-, and usage-level data over time, enabling insights that traditional market research and clinical trials often miss.
Why We Exist
Across fast-growing categories—from functional beverages to emerging wellness products—decision-makers face the same challenge:
Consumers lack clear, trustworthy guidance
Retailers struggle to support informed choices
Healthcare providers lack real-world evidence
Brands lack data to design predictable, effective products
Regulators lack outcomes-based insight to guide policy
Meanwhile, product adoption continues to accelerate—often faster than the science, data, and infrastructure needed to support it.
MoreBetter was built to close that gap.
What We Do
We design and operate large-scale, longitudinal real-world studies that observe people in their natural routines—not controlled lab environments. Our platform enables:
Daily, time-locked data collection to reduce recall bias
Product-, formulation-, and dose-level tracking
Outcome measurement across quality of life, behavior, and experience
Multi-cohort analysis to understand how effects change over time
This approach allows us to map how formulation, product type, and dose relate to real-world outcomes—creating insights that are actionable for research, product development, and strategy.
What We Do
Scale & Continuity: Thousands of participants, tens of thousands of logged sessions, and ongoing multi-cohort studies
Scientific Rigor: Validated instruments, mixed-effects modeling, and peer-reviewed research foundations
Real-World Focus: Data collected where decisions actually happen—at home, socially, and over time
Infrastructure First: Purpose-built technology designed to support continuous real-world evidence generation
We don’t just publish reports. We’re building the infrastructure that enables ongoing real-world insight.
Who We Work With
MoreBetter partners with:
Consumer brands and manufacturers
Institutional researchers and universities
Media and education organizations
Policymakers and public-sector stakeholders
Our work supports product strategy, research initiatives, regulatory understanding, and consumer education—while maintaining strict standards around privacy, consent, and data integrity.
Where We’re Going
As our datasets grow, we’re expanding toward a unified real-world data exchange—designed to responsibly connect outcomes, products, and formulations at scale. This long-term vision builds on everything we do today: high-quality data collection, rigorous analysis, and transparent insight generation.