Industry Reports
The MoreBetter Functional Drink Reports deliver the most comprehensive real-world intelligence available on infused beverages—built from hundreds of thousands of time-locked data points across daily-use behavior, perceived effects, safety signals, and substitution patterns. Unlike broad market summaries or consumer surveys, these reports unpack how infused beverages perform in the hands of actual users, across real contexts, over time. Whether you're evaluating the category’s trajectory, informing investment and portfolio strategy, shaping product and commercialization decisions, or grounding policy and legislative discussions in real-world evidence, these reports provide the data infrastructure needed to understand where this market is going and why.
Buyers can choose between:
The Dose–Risk Curve —a data-backed model that shows how daily THC and total cannabinoid dose, plus co-use with alcohol and other cannabis, change the real-world probability of negative events. Instead of guessing where “safe enough” ends and risk spikes, you finally get a clear, defensible map.
The Full Report expands far beyond our public overview, offering detailed methodology transparency, segment-level dashboards, cohort analytics, and behavioral correlations that surface how different groups use and respond to infused beverages.
The Enhanced Report adds an advanced analytical layer—nonlinear dose–risk modeling, co-use interaction analysis, expanded demographic segmentation, and a dedicated analysis of the Post-Study Survey, a follow-up administered 4–10 weeks later to capture lasting effects, behavioral changes, and real-world impact beyond the study window.
Together, these reports give you clarity, context, and a defensible understanding of the infused beverage category’s performance and potential.
Everyone in functional beverages is asking the same question:
“At what dose does this go from a good experience to a problem?”
The THC Dose–Risk Curve is the first product that answers that question with real-world data instead of opinion. Built from outcomes reported by thousands of THC drink consumers across 20+ products, our generalized additive models quantify how the probability of negative events changes with:
Daily THC dose
Total cannabinoids (THC + other cannabinoids)
Co-use with alcohol and other cannabis
In a single, focused deliverable, you see where most consumers live in a low-risk zone, where risk begins to climb non-linearly, and how stacking THC drinks with alcohol or other cannabis reshapes the curve.
Brands, strategics, and investors use this to:
Pressure-test formulation and serving-size decisions
Build credible responsible-use and safety narratives for regulators and retailers
Underwrite downside risk in product, portfolio, and policy conversations
If you’re making six- or seven-figure bets on THC beverages, this is the one piece of analysis you can’t afford to be guessing on.
Go beyond headlines and into the data engine behind the industry’s first real-world study on infused beverages. The Full Report turns a public overview into a structured, analytical intelligence brief—built for those who need to see how performance, behavior, and safety actually unfold across diverse consumer segments.
What’s inside that you won’t find in the Snapshot Report:
Full methodology transparency – detailed breakdowns of participant demographics, dosing patterns, and daily tracking protocols, providing the statistical backbone missing from the Snapshot Report.
Segment-level dashboards – analyses by age, gender, use frequency, and dose that reveal how outcomes shift across different consumer groups.
Correlation views – relationships between consumption patterns, perceived effects, and context of use (social vs. solo, home vs. public), allowing you to identify emerging consumer behaviors.
Cohort analytics framework – built-in models that quantify improvement trends and behavioral change over time, setting the stage for predictive modeling in the premium tier.
Visual data storytelling – curated charts and comparative visuals that make the underlying analytics intuitive and presentation-ready.
In short: if the Snapshot Report shows the what of infused-beverage research, this report shows the how and why—a comprehensive, data-driven view of the market’s foundation and trajectory.
Step up to advanced analytics, risk modeling, and deeper segmentation you won’t find in the Full Report—built for industry, brand, product, R&D, investment, and retail decisions.
What’s inside that you won’t find in the Full Report:
Advanced dose–risk modeling (GAMM): see the true (non-linear) dose–response for negative events, with thresholds for THC-only vs. total cannabinoids and where average user doses sit on the risk curve.
Co-use risk insights: quantify how pairing drinks with alcohol and/or other cannabis shifts risk—pinpoint where curves diverge and where 25/50/75% probability thresholds hit.
Richer interaction models across more variables: go beyond the Full Report to segment effects by education, income, first-time beverage use, marital status, occupation, kids in household, and product type (e.g., sparkling vs. sodas).
Compliance and engagement analytics: who finishes protocols (by age/sex) and how behavior changes over time—evidence you can use to target and message.
Bottom line: If the Full Report answers “did it work and for whom,” this Enhanced Report tells you how far you can push dose, what to avoid with co-use, and which customer slices to prioritize. It’s the version built for road-mapping product, marketing, investment, and retail strategy.