Industry Reports

The MoreBetter Functional Drink Reports deliver the most comprehensive real-world intelligence available on infused beverages—built from hundreds of thousands of time-locked data points across daily-use behavior, perceived effects, safety signals, and substitution patterns. Unlike broad market summaries or consumer surveys, these reports unpack how infused beverages perform in the hands of actual users, across real contexts, over time. Whether you're evaluating the category’s trajectory, informing investment and portfolio strategy, shaping product and commercialization decisions, or grounding policy and legislative discussions in real-world evidence, these reports provide the data infrastructure needed to understand where this market is going and why.

Buyers can choose between:

The Dose–Risk Curve —a data-backed model that shows how daily THC and total cannabinoid dose, plus co-use with alcohol and other cannabis, change the real-world probability of negative events. Instead of guessing where “safe enough” ends and risk spikes, you finally get a clear, defensible map.

The Full Report expands far beyond our public overview, offering detailed methodology transparency, segment-level dashboards, cohort analytics, and behavioral correlations that surface how different groups use and respond to infused beverages.

The Enhanced Report adds an advanced analytical layer—nonlinear dose–risk modeling, co-use interaction analysis, expanded demographic segmentation, and a dedicated analysis of the Post-Study Survey, a follow-up administered 4–10 weeks later to capture lasting effects, behavioral changes, and real-world impact beyond the study window.

Together, these reports give you clarity, context, and a defensible understanding of the infused beverage category’s performance and potential.