What brands do with the evidence.
Each case study covers the study we ran, where the brand put the findings, and the ROI they experienced. Every figure comes from the brand that measured it.
A distant third, closing on the top two.
LEVEL ran a real-world study on Sleep Protab, then moved the results into five channels at once — homepage, product page, package inserts, email, and a wire release. No new website, no rebrand. The data went where customers already were.
Read the case studyConversion quadrupled, and held for two years.
Slumber put the study findings on their landing page, linked it from the primary menu, and kept the buy button on the same screen. No campaign to keep funding, no expiry date. The page has never come down.
Read the case studyThe study is the easy part.
Two brands, two different playbooks, three things in common. None of them required a new website, a rebrand, or a bigger budget.
Put it where customers already are.
LEVEL used five channels they already owned. Slumber used one page in the primary menu. Neither built anything new to hold the findings — they put the evidence in the path people were already walking.
Give it a permanent address.
A campaign stops working when the budget stops. A page carrying real data keeps earning after the spend ends — answering the question a buyer is already asking, without anyone touching it again.
Say who ran it, and how.
Both brands published the design of the study alongside the findings — who took part, how long, what was measured. Attribution and method are what separate published evidence from a marketing claim.
Your results are worth more than a report.
Talk to us about scoping a longitudinal study for the categories standard research can't reach — and about what happens after the data lands.
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