Real-World Evidence and Consumer Insights for Emerging Categories
We partner with brands, institutions, and organizations to generate high-quality real-world evidence that supports product development, strategy, and decision-making.
We design and operate longitudinal, real-world studies that observe how products are actually used—capturing formulation, dose, context, and outcomes over time.
What We Offer
We help teams answer the questions that drive product strategy, safety, and growth—using real-world study designs that reflect how consumers actually use products.
Real-World Studies (CRO Services)
We run end-to-end studies tailored to your objectives, including:
Study design and protocol development
Participant recruitment and engagement
Longitudinal data collection (daily, time-locked entries)
Outcome measurement using validated instruments
Statistical analysis and reporting
Studies can range from focused pilots to multi-cohort programs designed to generate ongoing insight.
Product & Formulation Insights
Our data infrastructure enables analysis beyond traditional market research, including:
How formulation and dose relate to real-world outcomes
Differences across product types and use patterns
Changes in outcomes across cohorts over time
This work supports product optimization, innovation planning, and risk assessment.
Industry & Category Research
We conduct large-scale, multi-brand studies to understand category-level dynamics, including:
Product use patterns and consistency
Dose, onset, and duration relationships
Consumer experience and perceived value
Behavioral and quality-of-life outcomes
These studies inform industry reports and benchmarks used by brands, investors, and policymakers.
See our Functional Beverage study as an example.
How We Work
Study design + protocol (aligned to your questions and constraints).
Recruitment + onboarding (registry + partner channels + targeted outreach).
Daily data capture (time-locked entries to reduce recall bias).
Analysis + reporting (validated instruments + longitudinal models).
Optional extensions (ongoing cohorts, product iterations, deeper segments).
Who We Work With
We collaborate with organizations across the ecosystem, including:
Consumer brands and manufacturers
Research institutions and universities
Distributors, retailers, and wholesalers
Regulatory and policy stakeholders
Media and publications
Educators
Clients engage us for both standalone studies and ongoing research programs.
What Makes Us Different
We own the infrastructure:
Proprietary software: We own the infrastructure to run repeatable longitudinal studies (not stitched-together tools and vendors).
Formulation-linked outcomes: we connect product details (label/COA, dose, onset, duration) to real-world outcomes—not just opinions.
Compounding dataset: each cohort strengthens benchmarks and improves predictive power over time.
Decision-grade rigor: validated instruments + statistically rigorous longitudinal models, not lightweight surveys.
Built for speed: automation + AI-assisted extraction reduces operational drag and accelerates insight delivery.
What You Get
Executive summary (what happened + what to do next)
Methods + statistical appendix (credibility for internal stakeholders)
Product performance readout and outcome shifts over time
Risk/tolerability and adverse-event summaries (as applicable)
Segment insights (who responds best, patterns over time)
Let’s Talk
If you’re exploring:
Product research, or a custom real-world study
Claims support, or ongoing outcome tracking
Category or industry-level research
Product or formulation insights
Ongoing data partnerships
We’re happy to discuss whether MoreBetter is the right fit.