Four research programs, one underlying platform.
Whether you're preparing for reimbursement, generating brand-level evidence, sharpening category positioning, or running ongoing consumer pulses — MoreBetter's research programs are built on the same longitudinal infrastructure and designed to serve the categories standard research can't reach.
Real-World Evidence for Reimbursement
Generate the data your products will need to qualify for ACO, EOM, and emerging Medicaid frameworks.
Reimbursement decisions are increasingly driven by real-world evidence. Whether you're positioning for ACO inclusion, EOM participation, or the broader shift toward outcomes-based reimbursement, the data your products need to qualify must be collected before regulators define the requirement — not after.
Our reimbursement-focused protocols capture the five core data domains that programs require: baseline, product exposure, outcomes, safety, and substitution. Brands collecting now have the leverage when frameworks land.
Longitudinal Evidence Studies
Brand-level studies built once, used wherever the data needs to go.
The same brand-level study can power marketing claims, R&D decisions, regulatory submissions, and peer-reviewed publication — if it's designed correctly from day one. Our longitudinal evidence studies are scoped to your product, your audience, and your end-use, with the methodology to hold up wherever the data ultimately goes.
From 30-day consumer studies to multi-year IRB-approved clinical research, the same Penzai infrastructure powers it all — same participants, daily data, structurally validated outcomes.
Industry Studies & Competitive Benchmarking
Define the benchmarks for your category — or measure your product against them.
Most competitive benchmarks rely on consumer surveys, panel research, or scraped data — one-time snapshots that miss what actually matters: how products perform when the same consumers use them over time. Our research is built on the same longitudinal participants, comparing products against their category on outcomes, repurchase intent, side effects, and consumer preference.
Two pathways: join one of our published Industry Studies for shared-cost participation in category-defining research, or commission a custom benchmark that isolates your product against named competitors.
Functional Consumer Insights
Six pulse surveys per year to our 25,000+ participant panel.
When you don't need a full longitudinal study but you do need ongoing consumer insight, FCI is the lighter-weight subscription. Six pulse surveys per year to our 25,000+ participant panel — brands shape the questions and get insight on what consumers want, where preferences are shifting, and how to position next.
FCI fills the gap between one-off consumer surveys and full longitudinal CRO work — faster turnaround, lower commitment, recurring rhythm.
Not sure which program fits?
Start a conversation. We'll scope the right combination for what your business actually needs — from a single brand study to a multi-program research relationship.
Request a Research Consultation