The First Real-World Data Report on THC Beverages, Effects & Consumer Preferences
Compiled over 22 days from 4,873 verified participants and 58,000+ logged use sessions, this data delivers statistically significant insights into how infused beverages perform in real use.
Trusted By Leading Brands
4,873
Participants
39
Products
26
Brands
Why This Report Matters
THC beverages are accelerating. Independent real-world data hasn’t kept up — until now.
Today, beverage makers, distributors, investors, and regulators are all making decisions with almost no neutral data on how infused beverages are actually used.
This report fills that gap with the largest real-world dataset ever collected on infused beverages.
Beyond the Free Report
The Free Report is available below. For teams that need deeper product, investment, or regulatory decision-grade insights, our paid reports are for you.
Our paid reports unlock:
Dose-Risk modeling that quantifies how THC and total cannabinoids relate to the probability of negative events — including co-use with alcohol and other cannabis.
Multi-cohort insights that allow teams to compare outcomes across successive study cohorts, revealing how effects, behaviors, and risk profiles evolve as formulations, doses, and market conditions change over time.
Onset-driven analysis show how speed of onset impacts consumer perception, satisfaction, likelihood to repurchase, and willingness to recommend — a critical factor in product experience and brand differentiation.
Advanced interaction analyses across dose, frequency of us, consistency, and user characteristics.
These reports are designed for team who need to move beyond high-level trends and answer harder questions about formulation, safety, predictability, and market fit.
Teams across beverage, CPG, alcohol, and adjacent categories use these reports to inform product strategy, portfolio decisions, and future research investments.
The FREE Report
Includes:
- Executive Summary & objective outcomes
- 70 pages of statistically significant analysis
- Use patterns, dosing, and timing insights
- Consumer experience and preference breakdowns
- Stakeholder-centric implications
- Analyst commentary grounded in real-world evidence
How Access Works
1. Fill out the form below.
2. Receive a DocSend link tied to your email.
3. View online only, no downloads.
4. Access lasts 90 days.
Planned Future Release Dates
Cohort 2 Report
Q1 2026
Cohort 3 Report
Q3 2026
Cohort 4 Report
Q1 2027
Interested Participants
Individuals interested in joining the Functional Beverage Study participant wait list, please fill out the form below.
After completing the form, you’ll receive an email with additional details about how you can be the first participants to enroll in the next cohort.